Cox TV has run three commercials lately in the Las Vegas market and all three involve a Hispanic theme. Why?
The first two involve a cute Hispanic girl, about 6 years old who relays information to her grandmother in. The girl translates in Spanish, information about cable TV to the grandmother. The new commercial involves two boys in a tree who are using a vegetable can string telephone to talk to their grandfather who is Hispanic. Cute advertisement, again, but again, geared to Hispanics.
Apparently, in Las Vegas, Cox is only concerned about Hispanic customers and don't give a rip about African Americans, Asians and whites. Seems like Cox is a racist company.
Almost wants me to check out Direct TV and other Internet providers.
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It's called niche marketing. Cox has probably discovered that Hispanics are an underserved market (meaning there are a lot of them who have not yet signed up for cable or satellite TV) and are trying to get the most bang for their advertising buck. A larger percentage of African Americans, Asians and whites already have cable or satellite TV.
ReplyDeleteThey are marketing to ILLEGAL immigrants who cant under the law get cable or any other utility any way because you MUST have a VALID US license and SOCIAL SECURITY CARD
ReplyDeleteSorry anon, but you are wrong about the social security card and the license. I've never been asked for either one when setting up utilities, which I have done 3 times in less than 5 years.
ReplyDeleteWhat I find odd, if not slyly insulting, is how in the commercial with the two boys and their grandfather, they ARE speaking English but when the Cox worker (with some animated help) gives the can back he ASSUMES BY THEIR RACE that they speak Spanish.
ReplyDeleteShow you how much things have changed: when I worked retail I (Irish-Norse with a drop or two of Native-American) was often approached for help by Spanish speaking customers because the Hispanic-Americans working at the store had learned English and knew the way to get better paying jobs for themselves and their children was by speaking it. The elders often did not, but that was one of the benefits of reaching their age. This second generation considered the assumption they spoke Spanish based on their race an insult. So they would refuse to admit they spoke Spanish, resulting in gestures or the Spanish speaker wandering off to ask me, with my High School Spanish, for help. Some where along the way it changed from helping the newcomers (of whatever birth nationality) learn English to 'Press one for English, two for Spanish, three for...'
wake up !!! america there is a spanish speaking country right under us... learn spanish or move farther away from it, because in reality its not going away anytime soon... this is the beauty of two country's language mixing together
ReplyDeleteWe have a Hispanic last name (my husband's), but the language in our household is English. Why does Cox assume that because of our name they should only send marketing pieces in Spanish? On principle, I won't switch to them even if they have lower pricing because their poor attempt at segmented marketing is insulting!
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