Giving Awards For Doing Their Jobs?

I hate it when people, companies or government agencies toot their own horn. I don't care if is in the school system, public safety or individuals like celebrities who say "look at me".
Today, a bunch of Metro police officers were given awards for doing their job. From the LVRJ: In August, Madland was the recipient of the department's Purple Heart medal. Back then, he said he was grateful to be alive and eager to be back on the job.
On Thursday, in uniform, Madland was once again the recipient of an award during a commendation ceremony hosted by Sheriff Doug Gillespie.
This time around, the 32-year-old father and Air Force veteran was recognized by current members of the security force at Nellis Air Force Base.
"It's the bond of the blue beret," said Major Chris Johnson, who presented Madland with an award from the base.
After the ceremony, Madland said he was thankful.
He was one of 61 people to be recognized by the department Thursday. http://www.lvrj.com/news/police-officers-honored-for-lifesaving-services-120426889.html#blogcomments?submitted=y
The story goes on to mention how some officers went on to do some heroic things. Or at least some things that you or I would do, if given the chance. But 61 people got awards? Why?
I'm sorry, while it is nice to say to an officer, good job, but these officers were just doing their job. They just happened to be in the right place and the right time.
I've been involved in rescues, both as a civilian and as a firefighter and EMT. I never expected a medal or honor, even though I have received some certificates for being in the right place at the right time and doing the right thing. It really was embarrassing and I was just doing the right thing.
Further, it also implies that other officers may not be doing their job as well and that is wrong.
I am also sure that most of the officers who received the awards also will say that they were just doing their job and are probably embarrassed to have to go to the award ceremony.
So, next time, Sheriff Gillespie, please put the commendations in their file and keep quiet. These officers are just doing their job.