This Is News?

Channel 13, Las Vegas ran a big story about a cat who was up a telephone pole for a couple of days.
A bunch of people called around, afraid for the cat.  http://www.ktnv.com/multimedia/photos/PHOTOS-Cat-rescued-from-pole-193622151.html
A cat was rescued from a power pole Wednesday morning after nearly a week.
Neighbors called for help for days, worried something would happen to the cat as it remained trapped with no food or water.
"If we're calling for help, I think somebody should have come and helped right away because the kitty has been there for a few days and needs to eat and drink," said Wendy Rodriguez.
Concerned onlookers called Action News. Our Contact 13 volunteers made several calls to NV Energy, local animal shelters and tree trimmers.
Finally, on Wednesday morning, NV Energy sent a crew to the house.
Four workers arrived on scene to attempt rescue.
After a lot of hissing and several tries getting the cat into a bucket, the cat jumped to safety on a nearby shed.  http://www.ktnv.com/news/local/193636371.html
But seriously, have you seen a dead cat up a telephone or a tree?  If they got up there, they will get down.
But Channel 13 thought this was news.
Why?