From ESPN: Nationwide will end its seven-year run as entitlement sponsor of NASCAR's second-largest series at the end of the 2014 season and refocus its motorsports spending to other areas of the industry.
NASCAR announced a new deal Wednesday to extend Nationwide's contract as its official auto, home, life and business insurance partner through 2017. The insurer also becomes the presenting sponsor of the Betty Jane France Humanitarian Award.
Nationwide to spend more on track sponsorships and in the Sprint Cup Series, where it recently funded the car of two-time Nationwide Series champion Ricky Stenhouse Jr. at Bristol and Richmond. Nationwide has a three-race commitment with Stenhouse this season, and has agreed to sponsor four Sprint Cup races next year.
"It's a natural evolution for Nationwide Insurance to move our marketing investment to the NASCAR Sprint Cup Series, and we'll continue to put tremendous effort behind all of our NASCAR marketing platforms in the years to come," said Nationwide chief marketing officer Matt Jauchius.
http://espn.go.com/racing/nascar/nationwide/story/_/id/9688674/nationwide-shifting-nascar-sponsorship-sprint-cup-series
One can't help to think Nationwide is pulling out because of all the Sprint Cup drivers driving in the Nationwide series, making the races boring and unpredictable, the debacle with Michael Waltrip Racing, where another sponsor, NAPA pulled out today and poor TV times, like this weekend when the race is on ESPN News, which hardly anybody gets.
The Las Vegas Badger is about politics, humor, sports, reality shows in Las Vegas, especially Pawn Stars and anything else interesting. While I live in Las Vegas, my heart is still in Wisconsin. Thanks for visiting the blog and feel free to browse the web site.
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