Being A Bit Petty, McDonalds?

From the New York Daily News: Heinzsight is always 20/20.
When Heinz hired former CEO of rival fast-food chain Burger King, McDonalds lost its taste for the condiment king.
Now, those who relish the famed ketchup will soon have to go somewhere besides McDonalds to find the celebrated condiment after Bernardo Hees, the former CEO of Burger King, was hired in June to lead Heinz.
"As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers at this time," the Golden Arches said in a statement. "We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition."...
While the news comes as a shock to condiment lovers across the country, it would seem as the transition doesn't put that big of a squeeze on Heinz lovers. According to the Pittsburgh Post-Gazette, Heinz-branded ketchup is currently served only in two major U.S. markets - Pittsburgh and Minneapolis.
But many overseas McDonald's had served Heinz with its fare.
Read more: http://www.nydailynews.com/life-style/eats/mcdonald-cuts-heinz-ketchup-ties-40-years-article-1.1497368#ixzz2iuoDNqp5
So what if Heinz hires a former CEO of Burger King, it's not like there are any trade secrets involved.
But this decision may have broader implications.  More than likely, this will hurt farmers who supply the tomatoes and workers in the Heinz ketchup plants.
So, it seems like McDonalds is being a wee bit petty over this hiring, unless there is more to the story.