Isn't This Sexist?

From Politico:
The Army should use photos of “average-looking women” when it needs to illustrate stories about female soldiers, a specialist recommends — images of women who are too pretty undermine the communications strategy about introducing them into combat roles.
That’s the gist of an internal Army e-mail an Army source shared with POLITICO.
“In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,” wrote Col. Lynette Arnhart, who is leading a team of analysts studying how best to integrate women into combat roles that have previously been closed off to them. She sent her message to give guidance to Army spokesmen and spokeswomen about how they should tell the press and public about the Army’s integration of women.
Read more: http://www.politico.com/story/2013/11/army-pr-push-average-looking-women-100065.html#ixzz2lAFH6oyv
I suppose if you use ugly women, then you may difficulty getting males to sign up.
How about this- don't use models, use the real people who made it into combat roles, whether they are ugly or cute.
Of course, the same is true with male recruiting, they never show the ugly guys in the army's broucher's- they use the good looking studs.
Of course, I never had a problem with them using my picture when I was in the Air Force as I have the face made for radio and the voice that would make Helen Keller scream in agony.