Is This A Prank?

This just doesn't sound right regard Cracker Barrel and Duck Dynasty.
From the London Daily Mirror:  Yesterday it was revealed one company, Cracker Barrel had dropped the Louisiana family. But after threats of a boycott they almost immediately reversed their decision, releasing a statement, saying: 
‘You told us we made a mistake. And, you weren’t shy about it. You wrote, you called and you took to social media to express your thoughts and feelings. You flat out told us we were wrong. Today, we are putting all our Duck Dynasty products back in our stores. And, we apologize for offending you.’
Read more: http://www.dailymail.co.uk/news/article-2528043/Duck-Dynasty-family-seen-today.html#ixzz2oHsgJ08J
This is what cracker Barrel said: Dear Cracker Barrel Customer:  When we made the decision to remove and evaluate certain Duck Dynasty items, we offended many of our loyal customers. Our intent was to avoid offending, but that’s just what we’ve done.
  You told us we made a mistake. And, you weren’t shy about it. You wrote, you called and you took to social media to express your thoughts and feelings.  You flat out told us we were wrong.
  We listened. 
  Today, we are putting all our Duck Dynasty products back in our stores. 
  And, we apologize for offending you.
  We respect all individuals right to express their beliefs.  We certainly did not mean to have anyone think different.
  We sincerely hope you will continue to be part of our Cracker Barrel family.  http://newsroom.crackerbarrel.com/article_display.cfm?article_id=3233
Seriously, Cracker Barrel, you need some good PR guys.  You basically said "Screw you" to gays and liberals. 
Not that I feel bad about that.
But from a business stand point, that was a very unprofessional press release.