Lack Of NHL=Sex Toy Increase?

I have a loyal reader up in Northern Canada and maybe they can help me out with this one;
From the San Fran Chronicle: The NHL lockout isn’t all bad according to sex store owners in Canada. Some shops have seen a growth of 15% since the lockout started. In addition to all the current regular season games being lost, the NHL also announced the cancellation of January’s Winter Classic  http://blog.sfgate.com/hottopics/2012/11/19/canadian-sex-toy-industry-booming-during-nhl-lockout/
I guess they are "pucking"?