What Is A MSNBC, Mommy?

A survey was done about where people get their cable news coverage. Of course, Fox kicked butt on the competition, followed by CNN. However, MSNBC got only 12%. worse yet, not many people know who the MSNBC personalities are.
From The Radio Equalizer: "MSNBC’s personalities were largely ranked as unknown by respondents: 70 percent said they had never heard of Ed Schultz, 55 percent said they had never heard of Rachel Maddow and 42 percent said they had never heard of Keith Olbermann."
http://radioequalizer.blogspot.com/
It's surprising that Olberman got that high of number since he was at ESPN for years and also tried to do football, I think, last year.
But, when you are a straight liberal news channel, these are the ratings you get. I am surprised Heidi Harris goes on MSNBC because no one is watching her.