It's Cold But Maybe They Deserved It?

From CBS Chicago: Employees of a River North sandwich shop received the ultimate lump of coal right before Christmas: They were all fired.
The news came impersonally, via email on Sunday, with a notice that the nearly 20 workers at Snarf’s sub shop, 600 W. Chicago Ave., would be terminated, effective Monday Dec. 23.
Kevin Brown worked there for almost three years. Just like that, his 30-hour-a-week, $10-an-hour job was gone.
“Two days before Christmas — it’s absolutely ridiculous,” he tells CBS 2’s Dana Kozlov.
Seventeen other Snarf’s employees also got the electronic boot. A company spokesperson confirms that.
Many of those terminated took part in the one-day restaurant strike earlier this month demanding higher wages.
But a company spokesperson says there is no connection. The representative blames the closing on declining business and says there are plans to renovate the restaurant.
She said the former employees can seek state unemployment benefits and are welcome to reapply for their jobs when the business reopens next year. Brown, the fired worker, is skeptical he or his peers will be hired back.   http://chicago.cbslocal.com/2013/12/23/river-north-sandwich-shop-fires-all-its-employees-via-email-days-before-christmas/
It's a little cold to fire people just before Christmas, just as it is cold to go on strike, probably saying some bad things about your employer to the media and cost your employer a day of sales.  You also  showed yourself, if you went on strike to be unreliable.
And my guess is that Brown and Kozlov will not be hired back and probably won't be hired in too many places as well because they went to the media.
When you go on strike, even for 1 day, you take a risk of retaliation by your employer.
So, was the risk worth the reward?