Restaurant Review: Luv It Frozen Custard

A long time reader, Ordinary Jill (http://jillsixpack.blogspot.com/) challenged me to try Luv-It Frozen custard. I like challenges like this.
I am a fan of Wisconsin custard- Koops, Cruisers and especially Culvers. And Luv-It is no Culvers, Cruisers or Kopps.
First,Luv-It is a drive in without car-hops like Sonic and there are no sandwiches that are served there- not even a lowly hot dog. Considering that the three above mentioned restaurants have some of the largest and best hamburgers, this is certainly a disappointment.
Now, for the most important part, the taste of the custard. My daughter I had chocolate, my son had wild cherry and Cathy had a coconut sundae.
The custard taste is close to the above mentioned restaurants, but in the end the 3 restaurants- Culvers, Cruisers and Koops win out. Further, Cathy liked Baskin Robbins better than Luv-It. As far as the price, it was $21 for 3 double dip custards, (the double dip equals a single dip in Wisconsin) and a double dip sundae. That's pretty expensive.
However, I will say this, this is the best custard I have tasted in Las Vegas and the surrounding area. Luv-It is located on Oakey, about 1/2 block east of Las Vegas Blvd. Hey, when it's 110 outside int he summer, the custard will taste great, if you can get to your car without it melting.