Wheaties, breakfast of champions, has come out with one of the worst marketing campaigns in a long time.
Wheaties Fuel is a new cereal they have put out. Why is different than most other non-sugar cereal, I honestly don't know.
Then they have the pictures of athletes shaded in dark/black, surrounded by dark orange and black outlines, and looking like thugs. When you have Peyton Manning and Albert Pujolos and the other athletes looking like thugs, you have quite an accomplishment.
Then, you have the price of the cereal as one of the most expensive on the cereal aisle. We are selling it at $4.12 a box. The box looks very small, even though there are 17 ounces of cereal in the box, which is about average nowadays.
So, who are they marketing to? Gangbangers? Rappers? Red Bull drinkers?
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