Wednesday, March 13, 2013

Twinkies Coming Back!!

From the Chicago Tribune:
The new owner of Hostess Brands Inc's snack cakes hopes to have Twinkies back on U.S. store shelves by this summer, according to a member of the purchasing group.
“Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment,” Daren Metropoulos, a principal at his family's private equity firm, told Reuters in an email on Tuesday.
“We look forward to having America's favorite snacks back on the shelf by this summer.”

Daren's father, Dean Metropoulos, teamed up with Apollo Global Management to offer $410 million for Twinkies and other snack cakes. Their offer was to serve as the minimum offer for the business but no other bidders emerged.
Besides the iconic Twinkie, Hostess' snack cake line also includes cakes, which include CupCakes, Ding Dongs and Ho Hos.
News of their winning offer was revealed late on Monday in a court filing.  http://www.chicagotribune.com/business/breaking/chi-new-hostess-owner-eyes-twinkies-summer-return-20130312,0,704303.story
It will be interesting to see who is going to make the Ding Dongs and other Hostess goodies.  Are they going back to the bakeries Hostess used and are the unions going to demand they are part of the business?
But it will be nice to see the Twinkies back on the shelves, if they can get shelf space.

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