This Is The Best They Could Come Up With?

The Big 10 or is it the Big 12 came up the name of their two divisions. Leaders and Legends.
Leaders and Legends? They spend thousands of dollars and put this to focus groups. And the best they came up with Legends and Leaders.
But when you have a bunch of politically correct academics, this is what you get.
You can't have East and West. You would then discriminate against the north and the south.
For get about an animal name- PETA and any other animal rights activist would be pissed.
Forget about naming it after a person- you will be sure to piss off an ethnic group.
Name it after a geographic point of interest? No, you will piss off a state that doesn't have any geographic points of interest like Iowa or Nebraska.
Forget about naming it after an Indian tribe.
How about naming it Division 1 and Division 2. Nope, the teams in Division 2 will feel badly about themselves.
So, I guess we are stuck with Leaders and Legends.
Stupid, just plain stupid.