This Just Doesn't Make Sense

From ESPN: "What started out as a trip to a Columbus tattoo parlor by a couple of football players has created all sorts of mayhem for star quarterback Terrelle Pryor and Ohio State.
Pryor and four teammates were suspended Thursday by the NCAA for the first five games of next season for selling championship rings, jerseys and awards. They also received improper benefits -- from up to two years ago -- from the tattoo parlor and its owner.
"I learned more about tattoos than I ever really want to possibly know," athletic director Gene Smith said. "As a student-athlete, you're not allowed to use your persona to get discounted services."
The NCAA said all can still play in the Sugar Bowl against Arkansas on Jan. 4. Ohio State's first five games next season are against Akron, Toledo, Miami, Colorado and Michigan State. Ohio State plans to appeal, hoping the number of games might be reduced."
http://sports.espn.go.com/ncf/news/story?id=5950873

These suspensions are all about money for the NCAA. These players should have been suspended for the Sugar Bowl and 4 games next year. But if the players are suspended for the Sugar Bowl, the ratings for the game probably won't be very good, especially if it is a blow out.
So, the NCAA is basically accusing the players of being greedy by selling their personal items and in the meantime, the NCAA is being greedy by not suspending the players from the Sugar Bowl because the NCAA may lose some money.
Players: Stupid and Greedy
NCAA: Hypocrites and Greedy