A law firm in New York city is advertising for clients in New York City. Nothing wrong with that. they are advertising for 9/11 victims who may have contracted diseases or suffered physically. OK. A little disgusting, but not unethical.
In their commercial, they hired a firefighter from the FDNY to pose for a photo. Still, no big deal.
The Ad says that the firefighter was at the World Trade Center and that the firefighter is using the law firm to help get money.
Big problem. The firefighter was not hire until 2004, or about 3 years after 9/11 and the firefighter is not looking for money and not using the law firm to help him.
From Firehouse.com: An ad agency for a law firm specializing in 9/11 lawsuits said today it is pulling the controversial posters after it was revealed that the somber, soot-smeared FDNY firefighter holding an image of the charred remains of the World Trade Center was not actually at Ground Zero. "We issue a sincere and deep apology to Firefighter [Robert] Keiley and this ad will not run again," said John Barker, president of the Barker/DZP ad agency. The Post reported today that Keiley -- who joined New York's Bravest only in 2004 -- was working as a model when he posed for what he thought would be used for a run-of-the-mill fire-prevention ad. The controversial ad that was pulled. He appeared in generic firefighter gear and gripped a helmet for the shot -- not the photo of the destroyed Twin Towers that was "put" into his hands with Photoshop software for the Worby Groner Edelman & Napoli Bern ad. "It's an insult to the Fire Department. It's an insult to all the families who lost people that day," said Keiley, 34, an ex-cop who now works out of an engine company in Flatbush, Brooklyn. Keily had threatened to sue.
Of course the law firm sees nothing wrong with the photo.
The devil visited a lawyer's office and made him an offer. "I can arrange some things for you, " the devil said. "I'll increase your income five-fold. Your partners will love you; your clients will respect you; you'll have four months of vacation each year and live to be a hundred. All I require in return is that your wife's soul, your children's souls, and their children's souls rot in hell for eternity."The lawyer thought for a moment. "What's the catch?" he asked.
Appreciations on their initiative for a good reason.
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