To the 2-3 NASCAR fans out there, NASCAR signed up Monster Energy Drink to replace Sprint as the main sponsor for the NASCAR lead sponsor.
From ESPN: NASCAR got a boost Thursday when it announced it had signed a deal with Monster Energy to replace Sprint as the sponsor of its top series.
How much of a boost? NASCAR wouldn't say. But something likely is better than nothing as NASCAR faced the prospect of having its top series not sponsored, with Sprint departing after this season.
NASCAR Chairman Brian France said Thursday it was a multiyear deal with options but would not comment on how much the deal was worth nor say what the name of what is currently the "Sprint Cup Series" would be starting in 2017. Monster also will sponsor the annual all-star race at Charlotte Motor Speedway.
"They're fun," France said. "They know how to make a lot of plans, and when you see this unfold, they're going to interact with our fan base differently, at the speedways in particular but all over the place. In market, they've got some robust plans, depending on that." http://www.espn.com/racing/nascar/cup/story/_/id/18181321/monster-energy-replace-sprint-title-sponsor-nascar-premier-series
I'm sure some nanny crybaby will complain that Monster sponsoring NASCAR will encourage kids to drink Monster energy drinks and it won't be healthy.
But hey, I'm glad Monster stepped up but I still won't drink their products because they taste horrible.
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