Thursday, March 30, 2017

McDonalds Imitate In And Out?

This could be interesting: McDonald's said Thursday it will offer fresh beef Quarter Pounders nationwide by the middle of next year, after switching from frozen patties in a number of test markets.
The fresh beef, which McDonald's says will be cooked to order, also will be on the chain's Signature Crafted line, which allows diners to customize their burgers with a choice of bun and toppings. The smaller beef patties at McDonald's restaurants, used on the cheeseburgers and Big Macs, will still come frozen.
The announcement comes just two weeks after the fast-food giant said it had expanded its fresh beef experiment to more than 300 restaurants in the Dallas area. McDonald's had been testing fresh beef at 55 restaurants across the Dallas-Fort Worth area and 75 restaurants across northeast Oklahoma. It first started testing fresh beef in a handful of restaurants in the spring of last year.
I just wonder who will choose a fresh patty over a Big Mac?
And are people willing to wait for the Quarter Pounder?

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