Rush Limbaugh: Terrible Advertisement

I rarely listen to Rush Limbaugh, but today I was coming home from the dog park and I had Limbaugh on the radio.
Limbaugh was lamenting how a soldier from Wisconsin who had died, I believe in the terrorist attack at Fort Hood, had her identity stolen by some people in the Green Bay area. He treated the story as a news story and used the soldier's mother's name and may have used the soldier's name as well. He was it treating as a news story and was telling how more charges were being added and how angry Wisconsin residents were. This part is true and has been in the news. From there, however, he morphed the "news" story into an advertisement for Lifelock, the theft identity people.
To use a dead soldier for an advertisement for identity theft smacks of being immoral and if they didn't have permission to use the soldier or her mother's name, if find it to be down right disgusting and unethical.
I think the Lifelock commercial is disgusting and it ought to be dropped right away. Lifelock and Limbaugh ought to be ashamed of themselves.