Huh?

From a El Paso Times headlines: "ESPN's World Cup viewers in the tens of billions"
http://www.elpasotimes.com/newupdated/ci_15236814
Well, according to several sites, the world's population is about 6.7 billion. http://www.google.com/publicdata?ds=wb-wdi&met=sp_pop_totl&tdim=true&dl=en&hl=en&q=world+population
So, where is ESPN is getting the extra viewers? Maybe a bunch of E.T.'s and other aliens from the outer world?