Friday, November 12, 2010

Tackiest Advertising Award: Ed Bernstein and Channel 8

Tonight was one of the few times I have watched Channel 8 CBS news out of Las Vegas.
Channel 8 was reporting live on the scene via Channel 8's helicopter about a fatal truck-pedestrian accident on Craig Rd by Clayton Ave. in North Las Vegas. The body of th 50 year old woman was still on the scene, covered up.
Then up in the upper right hand corner of the screen, there is an advertisement for Ed Bernstein, attorney. It said basically, "In an accident, call ED".
The covered body was still on the scene.
Talk about an ambulance chasing lawyer. To have the lawyer advertise during fatal accidents when the body was still at the scene is pretty disgusting. Stay classy, ED.
And lawyers wonder why people are disgusted with them. And Channel 8: To run an advertising while running a live fatal accident story is just plain disrespectful to the victim and just in poor taste in general.

2 comments:

  1. Was this ad added digitally, or was it just a billboard in the frame, I'm confused? I didn't know that the news ran ads concurrently with live programming.

    Yes, lawyer ads--particularly in Vegas--are a blight. Most of them are so bad on TV too. Glen Lerner's "in a wreck, need a check" shtick and the fact that he prounounces "car" "KA" drives me nuts. Then there's the goofy bankruptcy guy with the big mustache, Ed McMahon glasses and combover. And Golightly is absolutely "deer in the headlights" in all of is ads. The Shook & Stone guy is okay, but only because he sort of looks like he's a superhero in his secret identity (sue me! ha!).

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  2. It appears, from what I can see, everytime the helicopter flies above an accident scene and it live, they show Bernstein's ad.

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