How Do You Punish A Rich Racist?

The latest news fad are the comments made by Donald Sterling, owner of the Los Angeles Clippers.
So, what do you to punish a rich racist?
The usual black racists, like Jesse Jackson, Al Sharpton, President Obama and the NAACP are blathering like they always do, so that's not much of a punishment.
Players making condeming statements?  Any player that listens to rap music will automatically be a hypocrite and not taken seriously.
Keep him from participating in day to day activities?  His lackeys will make sure his bidding gets done.
Fine him?  He's a multi, multi gazzilionnaire and a fine won't matter.
Force him to sell the team?  Maybe, but I have problems forcing a person to sell private property when a conversation that was supposed to be private and maybe illegally taped.  Was his views offensive?  Of course.  Are they bad enough to force him to give up his private property?  I don't think so.
Sensitivity classes?  Oh come on, stop joking.
The only way to punish the guy is for the players to stop playing for him and the fans not going to the Clipper games.
The players are still going to play for him  Several million dollars a year will do that. 
If Adolph Hitler owned a NBA team, he could get some Jews to play for him at $3,000,000 a year.
Fans not going to the home games?  Maybe, but if the ticket prices are cheap enough, the Clippers will fill the stands.
So, how do you punish a rich NBA racist owner?
Hell if I know.