Thursday, November 8, 2012

Not Surprising

From Fox NY: McDonald's Corp. says a key sales figure fell in October, marking the first monthly drop in nearly a decade for the world's biggest hamburger chain.
The company, based in Oak Brook, Ill., says global sales at restaurants open at least a year fell 1.8 percent for the month. The last time the figure dropped was in 2003. The figure is a key metric because it strips out the impact of newly opened and closed locations.
The fast-food chain says the figure fell 2.2 percent in both the U.S. and Europe. In the region encompassing Asia, the Middle East and Africa, it dropped 2.4 percent.
After year of outperforming its rivals, McDonald's has seen sales slow recently as the company faces intensifying competition and a persistently weak economy.
Now days, even if you are ordering off the Dollar Menu, you can't spend less than $20 for a family of 4.  For a couple dollars more, you an get an off-Strip buffet, with all the food you can eat and all the soda/juice/tea/coffee you can drink.  It's not the greatest horse food, but hey....
In addition, there is so much competition out there, that McDonald's is no longer the king of restaurants on the block, at least in big cities.
So, with higher prices, less condiments given out, bad service and better competition, it is no wonder McDonalds sales are dropping.

1 comment:

  1. Very useful information, thanks for your generosity. More power to you!

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